“Our target is to focus on the problems of clients from various industries, especially public sector clients, and deliver executable solutions through a seamless blend of data analytics, technology, strategy, and experience design.”
First of all, we would like to thank Aysun Özen and Cem Yilmaz, Founding Partners of Perita Analytics for agreeing to respond to our questions.
1) According to your LinkedIn profile, Perita Analytics is a management consulting firm established this year by two co-founders. Please tell us a bit about Perita Analytics, the story behind it and why did you launch it?
That’s correct. After experiencing professional life in many international and local companies as being senior-level leaders in Turkey and in Qatar, we have decided to go live with Perita Analytics as 2 founding partners. Both of us have over 20 years of experience, most of which are in leadership roles in Big4. We have seen that the needs of clients are changing, and the consulting landscape is changing as well towards the “next-generation consulting” where boundaries between strategy, data, and technology are deconstructed. We established Perita Analytics to bring the next-generation touch and a fresh perspective to consulting, outside the boundaries of traditional consulting. Our target is to focus on the problems of clients from various industries, especially public sector clients, and deliver executable solutions through a seamless blend of data analytics, technology, strategy, and experience design. Our vision is to develop consulting assets and tools to address the modern challenges of clients.
2) Perita Analytics is a young firm (still in a startup phase) but your website already mentions several countries, including Turkey, Portugal, Angola, and Qatar. Have you already started expanding your operations?
Given our past professional experience in both Turkey and Qatar, we decided to start our business in Turkey and Qatar simultaneously. Our Qatari company is operational since mid-March in Qatar Free Zones. We have also established a strategic partnership with the New Angle, a Portugal-based next-gen consulting company that is established by our former colleagues, serving both Portugal and Angola markets. Moreover, one of our initial contracts is a joint engagement with New Angle for an international Client. Our target is to expand our operations into Europe, Middle East, and Central Asia through well-structured alliances and collaborations.
3) What type of services are you currently offering and who are your target customers?
Our core competency is to deliver end-to-end solutions. Our offerings span all the needs of the clients from strategy and roadmap development, operational designs, feasibility studies, technology designs, and implementations, monitoring and assessment system designs all with a citizen, customer, and employee experience perspective at the core. Mostly the agencies, companies, or institutions providing public services are our target client base. Besides this, the transformation and technical assistance projects derived by international donor organizations will be our priorities. One of our core value-added types of services is designing and recommending data-focused policy designs by leveraging mathematical models and front-end digital interfaces. Last but not least, asset-based consulting is our strong motto which is something the market will be demanding more and more in the near future.
4) What are your growth plans in terms of services and geographies?
Our important priority as Perita Analytics is to prove sustainable growth in all our addressed markets, which include Turkey, Europe, Middle East, North Africa, and Central Asia. It takes considerable flexibility, execution capacity, and a strong network of alliances to be successful in these markets. Engines of our envisaged growth will be a good balance between our new generation consulting services and asset-based consulting approaches.
5) What is your outlook for the markets where Perita Analytics is currently operating?
First of all, Turkey is our home country and we closely follow up developments in various industries in terms of legislation, roadmap implementations, and stakeholders’ activities. Government institutions and many sectors have mostly been affected by Covid-19 for the last 1 year. The priorities have changed. Changing priorities have also brought different opportunities to especially the professional services sector. The importance of collaboration and cooperation has more been understood by all players. In many industries, traditional players started to establish business alliances with startups and tech companies. New business models are being discussed. The importance of being more customer-centric has been a fundamental concept for all transformational efforts. The correlation of employee experience and customer experience has become a rising design principle. Under this umbrella, the companies and agencies will certainly and much more need to evaluate different approaches with greater support of the professional services market.
A few words about the Qatari market, it is one of the fastest-growing consulting markets in the region. Alongside the challenges that are caused by Covid-19, we see a lot of developments going on in Qatar on too many fronts. From smart cities to hosting international sports events, from being a logistics hub to a fast-paced localization, it is a highly vibrant economy with a lot of creativity and is one of the hot spots of attention for startups and investors. We see that the market for professional services will be further growing in the upcoming years.
6) What would be your advice to other entrepreneurs who are planning to start their businesses?
Fear is the enemy of action… Subject matter expertise and know-how are important, but the courage to execute a vision is equally important. So we strongly recommend new entrepreneurs not to lose time in acting upon their vision. Ideas are easy to develop, ideas are everywhere… What makes the real difference is one’s ability to execute the idea. Independent from their professional years of experience or what they already know or don’t, each and every idea can go live as a shiny solution with passionate designs and targets.
Having true supporters behind is also a keyword for a newco. No matter whether this support is financial, technical, or operational, it is no longer valid that you can carry all the stones in your hands. Sharing, cooperating, and creating win-win situations with other groups and people have become a key vision for a new generation of businesses.
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Founding Partner
Founding Partner
